Lumina

Privacy Policy

Effective date: October 26, 2026

Summary

The full details are below.

1. Who we are

This policy explains how Lumina handles your personal data. Lumina is a horoscope and astrology app for Android and iOS.

Lumina is made by Sophimaks Limited, a company registered in Nicosia, Cyprus. We are the "controller" of your data, which means we decide how and why it is used.

Questions or requests about your data: privacy@sophimaks.com. This address also reaches our Data Protection Officer (for Brazil) and our Grievance Officer (for India).

This policy is also online at lumina.sophimaks.com/privacy-policy.

2. What data we collect

What you give us

DataWhenRequired?
Date of birthOnboardingYes, to find your sign
Name, birth time and birth placeWhen you add birth details to unlock Moon and RisingNo
Google account name, email and profile photoIf you sign in with GoogleNo
Chat messagesWhen you talk to the Lumina guideNo
MemoriesThings the guide saves from your chats. You can see them in ProfileNo
Messages to usWhen you email usNo

What we collect automatically

We don't ask for your gender, contacts, photos, precise location or health data. Please don't share sensitive details in the chat (like health, religion or finances) unless you are comfortable with us processing them to answer you.

3. How we use your data

PurposeData usedLegal basis (EEA/UK)
Show your sign, daily horoscope, Moon and RisingDate of birth, birth time and placeProviding the service you asked for (contract)
Run the chat and remember things about youChat messages, memories, name, birth detailsContract
Save your progress across devicesGoogle account detailsContract
Process purchases and restore themPurchase recordsContract
Send push notificationsPush tokenYour consent (you can turn them off in device settings)
Show rewarded video adsAdvertising ID, device dataYour consent for personalised ads; our legitimate interest for non-personalised ads
Measure usage, fix crashes, improve the appUsage and device dataLegitimate interest
Answer your emails and requestsYour messagesLegitimate interest, or a legal obligation
Prevent fraud and abuse, meet legal dutiesAny of the above, as neededLegitimate interest or legal obligation

In India and Brazil we rely on your consent, or on the other grounds those laws allow for the same purposes. You can withdraw consent at any time. Doing so doesn't affect what we did before.

We don't sell your personal data. We don't use your birth details or chats to target ads.

4. AI features: horoscopes, chat and memory

Lumina uses AI models from third-party providers to write content and power the chat. Our provider may change over time.

Lumina is not a crisis or mental health service. The guide can't help in an emergency. If you are in distress or thinking about harming yourself, contact your local emergency services or a crisis line in your country.

To delete your chat history and memories, see section 9.

5. Ads and in-app purchases

Ads. Lumina shows rewarded video ads only. You choose to watch them to get a reward. Ads are served by Google AdMob. AdMob may use your advertising ID, IP address and device data to show ads, limit how often you see them and measure them. See how Google uses data from apps.

Your choices:

In-app purchases. You can buy points, Lumina's in-app currency, which you spend to ask the guide questions. Purchases go through Google Play or the Apple App Store, under their terms. We receive a record of the purchase (product, date, transaction ID), not your payment details.

6. Who we share data with

We share data only with the providers that help us run Lumina, and only what each one needs.

ProviderWhat they doData they getTheir policy
NeonDatabase hosting (Amazon Web Services, Singapore)Account, birth details, chats, memories, purchasesneon.com/privacy-policy
VercelServer hostingRequests from the app, IP addressvercel.com/legal/privacy-policy
AI model providerAI content and chat repliesChat messages and chat context (see section 4)Ask us at privacy@sophimaks.com
Google FirebaseAnalytics and push notificationsUsage data, device data, app IDs, push tokenfirebase.google.com/support/privacy
Google AdMobRewarded video adsAdvertising ID, IP address, device datapolicies.google.com/privacy
Google Sign-InOptional loginYour Google name, email, photopolicies.google.com/privacy
Google Play and Apple App StoreDownloads and paymentsPurchase recordsTheir own policies

We may also share data:

7. International transfers

We are based in Cyprus, in the EU. Our database is hosted by Neon on Amazon Web Services servers in Singapore. Some of our other providers, including Google and our AI provider, process data in the United States and other countries.

When data leaves the EEA, we protect it with the safeguards the law requires. These include the EU-US Data Privacy Framework where the provider is certified, or the European Commission's Standard Contractual Clauses. You can ask us for a copy of these safeguards.

8. How long we keep data

We keep data only as long as we need it for the reasons in this policy.

DataHow long
Account, birth details and profileUntil you delete your account, or after 24 months with no app use
Chat history and memoriesUntil you delete them or your account, or after 24 months with no app use
Analytics data (Firebase)Up to 14 months
Purchase recordsAs long as tax and accounting law requires (typically 6 to 7 years)
Emails and support requestsUp to 2 years after the request is closed
Server and security logsUp to 12 months

When you delete your account, we delete or anonymise your data within 30 days. Backups are cleared within 90 days. We may keep some data longer only if the law requires it, for example purchase records.

9. Your rights and how to delete your data

Depending on where you live, you have the right to:

How to delete your account and data

  1. In the app: Profile → Delete account. This opens our deletion page.
  2. On the web: lumina.sophimaks.com/delete-account.
  3. By email: write to privacy@sophimaks.com from the email linked to your account, or include your user ID (shown in Profile). If you never signed in, include your date, time and place of birth so we can find your account.

We reply within 30 days. We may need to check it's you first. Deleting the app from your phone does not delete your account.

To complain: in Cyprus, contact the Commissioner for Personal Data Protection. You can also contact the authority in your own EU country, Brazil's ANPD, or India's Data Protection Board. Please contact us first so we can try to fix it.

10. Children

Lumina is for people aged 18 and over. We don't knowingly collect data from anyone under 18. We use your date of birth to check your age when you sign up.

If you think a child has given us data, email privacy@sophimaks.com and we will delete it.

11. Security, changes and regional notes

Security. We encrypt data in transit and limit who on our team can access it. No system is 100% secure. If a breach affects you, we will tell you and the authorities as the law requires.

Changes. We may update this policy. We'll change the effective date at the top. For big changes, we'll tell you in the app before they take effect.

Translations. We may translate this policy into other languages. If a translation differs from the English version, the English version applies.

EEA and UK. Sophimaks Limited is the controller. Your rights and legal bases are in sections 3 and 9.

India. We process your data under the Digital Personal Data Protection Act, 2023. Our Grievance Officer can be reached at privacy@sophimaks.com. If we don't resolve your complaint, you can go to the Data Protection Board of India.

Brazil. We process your data under the LGPD. You can reach our Data Protection Officer (Encarregado) at privacy@sophimaks.com. You can also contact the ANPD.

United States (including California). We don't sell your personal data. We share data with AdMob for advertising, which some state laws call "sharing" for targeted ads. You can opt out by turning off personalised ads in your device settings, or by emailing us. We treat your chat messages and memories as sensitive personal information and use them only to provide the chat.

Contact.

Sophimaks Limited
Kyriakou Matsi, 10, Liliana Court, 4th floor
1082 Nicosia, Cyprus
Email: privacy@sophimaks.com
Website: sophimaks.com