Lumina
Privacy Policy
Summary
- What we collect: your date of birth, and optionally your name, birth time and place, Google account, chats and purchases. We also collect device and usage data and your advertising ID.
- Why: to make your horoscopes and chat personal, run the app, show rewarded ads and improve Lumina.
- Who we share it with: our service providers only: Neon, Vercel, our AI provider, Google (Firebase, AdMob, Sign-In), and the app stores. We don't sell your data.
- AI: horoscopes are written per sign with no personal data. The chat sends your messages and saved memories to our AI provider to reply.
- Your control: you can see what Lumina remembers, turn off personalised ads and notifications, and delete your account at any time.
- Age: Lumina is for people 18 and over.
The full details are below.
1. Who we are
This policy explains how Lumina handles your personal data. Lumina is a horoscope and astrology app for Android and iOS.
Lumina is made by Sophimaks Limited, a company registered in Nicosia, Cyprus. We are the "controller" of your data, which means we decide how and why it is used.
Questions or requests about your data: privacy@sophimaks.com. This address also reaches our Data Protection Officer (for Brazil) and our Grievance Officer (for India).
This policy is also online at lumina.sophimaks.com/privacy-policy.
2. What data we collect
What you give us
| Data | When | Required? |
|---|---|---|
| Date of birth | Onboarding | Yes, to find your sign |
| Name, birth time and birth place | When you add birth details to unlock Moon and Rising | No |
| Google account name, email and profile photo | If you sign in with Google | No |
| Chat messages | When you talk to the Lumina guide | No |
| Memories | Things the guide saves from your chats. You can see them in Profile | No |
| Messages to us | When you email us | No |
What we collect automatically
- Device and app data: device model, operating system, app version, language, country (from your device settings or IP address), and app identifiers.
- Usage data: screens viewed, features used, streaks and rewards, sessions, and in-app events. We use this to understand how Lumina is used and to fix problems.
- Advertising ID: your device's advertising ID (Android Advertising ID or Apple IDFA), if your settings allow it.
- Push notification token: so we can send you daily horoscopes and reminders.
- Purchase records: what you bought and when. Payments are handled by Google Play or the App Store. We never see your card details.
We don't ask for your gender, contacts, photos, precise location or health data. Please don't share sensitive details in the chat (like health, religion or finances) unless you are comfortable with us processing them to answer you.
3. How we use your data
| Purpose | Data used | Legal basis (EEA/UK) |
|---|---|---|
| Show your sign, daily horoscope, Moon and Rising | Date of birth, birth time and place | Providing the service you asked for (contract) |
| Run the chat and remember things about you | Chat messages, memories, name, birth details | Contract |
| Save your progress across devices | Google account details | Contract |
| Process purchases and restore them | Purchase records | Contract |
| Send push notifications | Push token | Your consent (you can turn them off in device settings) |
| Show rewarded video ads | Advertising ID, device data | Your consent for personalised ads; our legitimate interest for non-personalised ads |
| Measure usage, fix crashes, improve the app | Usage and device data | Legitimate interest |
| Answer your emails and requests | Your messages | Legitimate interest, or a legal obligation |
| Prevent fraud and abuse, meet legal duties | Any of the above, as needed | Legitimate interest or legal obligation |
In India and Brazil we rely on your consent, or on the other grounds those laws allow for the same purposes. You can withdraw consent at any time. Doing so doesn't affect what we did before.
We don't sell your personal data. We don't use your birth details or chats to target ads.
4. AI features: horoscopes, chat and memory
Lumina uses AI models from third-party providers to write content and power the chat. Our provider may change over time.
- Horoscopes: we write them per zodiac sign. No personal data is sent to our AI provider to make them.
- Chat: when you use the guide, your messages are sent to our AI provider to generate a reply. To make answers personal, we also send the context the guide needs, such as your first name, birth details and saved memories.
- Memory: the guide can save short notes about you from your chats, like your interests or what you asked about before. You can see what Lumina remembers in the Profile section.
- Our AI provider's role: The AI provider processes this data for us as a service provider. We only use providers whose terms don't allow them to use our data to train their models. It may keep data for a short time to monitor abuse.
- AI can be wrong. Lumina's readings are for entertainment. Don't rely on them for medical, legal, financial or other important decisions.
Lumina is not a crisis or mental health service. The guide can't help in an emergency. If you are in distress or thinking about harming yourself, contact your local emergency services or a crisis line in your country.
To delete your chat history and memories, see section 9.
5. Ads and in-app purchases
Ads. Lumina shows rewarded video ads only. You choose to watch them to get a reward. Ads are served by Google AdMob. AdMob may use your advertising ID, IP address and device data to show ads, limit how often you see them and measure them. See how Google uses data from apps.
Your choices:
- EEA, UK and Switzerland: we ask for your consent before showing personalised ads. You can change your choice in the app's settings at any time.
- iPhone: we ask permission before using your IDFA. If you say no, ads are not personalised.
- Android: you can reset or delete your advertising ID in your device's Google settings.
In-app purchases. You can buy points, Lumina's in-app currency, which you spend to ask the guide questions. Purchases go through Google Play or the Apple App Store, under their terms. We receive a record of the purchase (product, date, transaction ID), not your payment details.
6. Who we share data with
We share data only with the providers that help us run Lumina, and only what each one needs.
| Provider | What they do | Data they get | Their policy |
|---|---|---|---|
| Neon | Database hosting (Amazon Web Services, Singapore) | Account, birth details, chats, memories, purchases | neon.com/privacy-policy |
| Vercel | Server hosting | Requests from the app, IP address | vercel.com/legal/privacy-policy |
| AI model provider | AI content and chat replies | Chat messages and chat context (see section 4) | Ask us at privacy@sophimaks.com |
| Google Firebase | Analytics and push notifications | Usage data, device data, app IDs, push token | firebase.google.com/support/privacy |
| Google AdMob | Rewarded video ads | Advertising ID, IP address, device data | policies.google.com/privacy |
| Google Sign-In | Optional login | Your Google name, email, photo | policies.google.com/privacy |
| Google Play and Apple App Store | Downloads and payments | Purchase records | Their own policies |
We may also share data:
- with authorities, when the law requires it;
- to protect our rights, our users or the public;
- with a buyer or successor, if Sophimaks is sold or merged. This policy would still apply to your data.
7. International transfers
We are based in Cyprus, in the EU. Our database is hosted by Neon on Amazon Web Services servers in Singapore. Some of our other providers, including Google and our AI provider, process data in the United States and other countries.
When data leaves the EEA, we protect it with the safeguards the law requires. These include the EU-US Data Privacy Framework where the provider is certified, or the European Commission's Standard Contractual Clauses. You can ask us for a copy of these safeguards.
8. How long we keep data
We keep data only as long as we need it for the reasons in this policy.
| Data | How long |
|---|---|
| Account, birth details and profile | Until you delete your account, or after 24 months with no app use |
| Chat history and memories | Until you delete them or your account, or after 24 months with no app use |
| Analytics data (Firebase) | Up to 14 months |
| Purchase records | As long as tax and accounting law requires (typically 6 to 7 years) |
| Emails and support requests | Up to 2 years after the request is closed |
| Server and security logs | Up to 12 months |
When you delete your account, we delete or anonymise your data within 30 days. Backups are cleared within 90 days. We may keep some data longer only if the law requires it, for example purchase records.
9. Your rights and how to delete your data
Depending on where you live, you have the right to:
- access the data we hold about you and get a copy;
- correct data that is wrong (you can edit your birth details in the app);
- delete your data;
- move your data to another service (portability);
- object to or limit how we use it;
- withdraw consent at any time, for example for personalised ads or notifications;
- nominate someone to act for you if you die or can't act yourself (India);
- complain to a data protection authority.
How to delete your account and data
- In the app: Profile → Delete account. This opens our deletion page.
- On the web: lumina.sophimaks.com/delete-account.
- By email: write to privacy@sophimaks.com from the email linked to your account, or include your user ID (shown in Profile). If you never signed in, include your date, time and place of birth so we can find your account.
We reply within 30 days. We may need to check it's you first. Deleting the app from your phone does not delete your account.
To complain: in Cyprus, contact the Commissioner for Personal Data Protection. You can also contact the authority in your own EU country, Brazil's ANPD, or India's Data Protection Board. Please contact us first so we can try to fix it.
10. Children
Lumina is for people aged 18 and over. We don't knowingly collect data from anyone under 18. We use your date of birth to check your age when you sign up.
If you think a child has given us data, email privacy@sophimaks.com and we will delete it.
11. Security, changes and regional notes
Security. We encrypt data in transit and limit who on our team can access it. No system is 100% secure. If a breach affects you, we will tell you and the authorities as the law requires.
Changes. We may update this policy. We'll change the effective date at the top. For big changes, we'll tell you in the app before they take effect.
Translations. We may translate this policy into other languages. If a translation differs from the English version, the English version applies.
EEA and UK. Sophimaks Limited is the controller. Your rights and legal bases are in sections 3 and 9.
India. We process your data under the Digital Personal Data Protection Act, 2023. Our Grievance Officer can be reached at privacy@sophimaks.com. If we don't resolve your complaint, you can go to the Data Protection Board of India.
Brazil. We process your data under the LGPD. You can reach our Data Protection Officer (Encarregado) at privacy@sophimaks.com. You can also contact the ANPD.
United States (including California). We don't sell your personal data. We share data with AdMob for advertising, which some state laws call "sharing" for targeted ads. You can opt out by turning off personalised ads in your device settings, or by emailing us. We treat your chat messages and memories as sensitive personal information and use them only to provide the chat.
Contact.
Sophimaks LimitedKyriakou Matsi, 10, Liliana Court, 4th floor
1082 Nicosia, Cyprus
Email: privacy@sophimaks.com
Website: sophimaks.com